Social Listening: Chrome Hearts
The brand I chose for my social listening post is Chrome Hearts. Chrome Hearts is a luxury fashion brand that started in Hollywood California. The brand makes high class clothing, jewelry, furniture, and other accessories. The brand has been gaining recent popularity in the fashion community due to the quality of the materials and the craftsmanship of the pieces. Nowadays the brand is popular among fashion influencers with the punk and rock aesthetic due to the leathers, crosses, and spikes involved in the garments and accessories. One of the main appeals of Chrome Hearts is the limited stock aspect of the products. The way the brand makes pieces is by coming out with seasonal collections with limited stock to increase the desire for the product due to the limited quantity. The company is also a popular resale brand. Since so much of the brands catalog is such limited quantity people will buy products and then resell them for much more. The value proposition of this brand is that it