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Social Listening: Chrome Hearts

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The brand I chose for my social listening post is Chrome Hearts. Chrome Hearts is a luxury fashion brand that started in Hollywood California. The brand makes high class clothing, jewelry, furniture, and other accessories.  The brand has been gaining recent popularity in the fashion community due to the quality of the materials and the craftsmanship of the pieces. Nowadays the brand is popular among fashion influencers with the punk and rock aesthetic due to the leathers, crosses, and spikes involved in the garments and accessories. One of the main appeals of Chrome Hearts is the limited stock aspect of the products. The way the brand makes pieces is by coming out with seasonal collections with limited stock to increase the desire for the product due to the limited quantity. The company is also a popular resale brand. Since so much of the brands catalog is such limited quantity people will buy products and then resell them for much more.  The value proposition of this brand is...
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Marketing in the News: Expedia Integrates ChatGPT Into Mobile Travel App

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I was interested in this article for a few reasons. The first reason I was interested was because being a college student right now, I have heard a lot about ChatGPT and have used it before for simple things like making citations and other menial tasks, not cheating on work. I am interested in how things like ChatGPT and other AI services will integrate themselves into our daily lives, and this looks like the first of many changes coming in that regard. I was also interested because I want to see how well it will actually work once it gets to be all up and running, I haven't heard of many other companies doing anything like this so I think it will be cool to see how it turns out.  The first main point of the article is that Expedia is testing out this idea to try to make it easier for customers to get recommendations for travel, with asking more specific questions about what the customer wants and doing things like saving places in conversations about certain trips to make things e...
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About me

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 Hi, my name is Noah. I am from Corvallis and I am dual enrolled at Linn-Benton and Oregon State. I have not decided on a major yet and I am focusing on trying out different things and potential major and minor paths this year. I was interested in this course because I wanted to see what taking business classes was like and to see if I would want to commit to a business major for my degree. So far this class seems pretty interesting and I am excited just to see what all there is to learn in this class and where I could go after this class if I decide to stay on the business path. I am interested in the parts of marketing that have to do with analyzing the mind of the consumer and looking at strategies related to that.  Aside from college I have a job at the Facilities department at Oregon State and I have a few hobbies to stay busy outside of class and work. I like watching movies, my favorite place to go to watch movies right now is the Whiteside in downtown Corvallis. I just...
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