Marketing in the News: Expedia Integrates ChatGPT Into Mobile Travel App
I was interested in this article for a few reasons. The first reason I was interested was because being a college student right now, I have heard a lot about ChatGPT and have used it before for simple things like making citations and other menial tasks, not cheating on work. I am interested in how things like ChatGPT and other AI services will integrate themselves into our daily lives, and this looks like the first of many changes coming in that regard. I was also interested because I want to see how well it will actually work once it gets to be all up and running, I haven't heard of many other companies doing anything like this so I think it will be cool to see how it turns out. The first main point of the article is that Expedia is testing out this idea to try to make it easier for customers to get recommendations for travel, with asking more specific questions about what the customer wants and doing things like saving places in conversations about certain trips to make things e...